Bring excitement, curiosity and high engagement to your exhibition stand at ExCeL London with our Safe Cracker interactive challenge — also known as Crack the Code. This popular exhibition game is one of the most effective ways to attract visitors, generate leads and create unforgettable moments across all ExCeL events.
We deliver and install throughout Halls N1–N10, S1–S10, and the Platinum Suite. Our team handles loading bay access, build-up schedules and full setup, ensuring the game is ready before the doors open.
Safe Cracker — or Crack the Code — is a powerful crowd-puller because it:
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Creates instant intrigue
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Encourages visitors to stop and attempt the challenge
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Works perfectly for prize unlocks and giveaways
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Keeps people on your stand longer
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Helps your team start conversations naturally
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Generates high-quality data capture
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Encourages repeat attempts and friendly competition
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Fits any stand shape or size
With ExCeL’s huge visitor flow, Crack the Code gives your stand a strong engagement boost.
You can use the safe for a wide range of activations:
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“Crack the Code” competitions
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Prize vault unlock challenges
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VIP reward reveals
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Lead-gen incentives
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Timed code-breaking games
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Sponsor or partner promotions
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Mystery prize unlocks
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Product reveal codes hidden inside the safe
What goes in the safe is completely custom — vouchers, merch, VIP passes, discount codes or premium gifts.
Branding Options for Exhibitors
Safe Cracker / Crack the Code can be fully branded to suit your stand:
Branding turns the game into a seamless part of your marketing activation.
The Crack the Code format performs brilliantly at ExCeL because it:
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Creates immediate curiosity
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Attracts queues (which attract even more people)
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Makes giveaways more exciting
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Provides natural conversation openers
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Works for all industries and demographics
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Generates memorable photo/video moments
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Adds a unique, creative twist to your stand
For exhibitors who want to stand out, this game is one of the most powerful tools available.
Perfect for all ExCeL event formats:
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One-day hire
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Multi-day exhibitions
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Full show hire
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Build-up day installation
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Same-day setup & breakdown
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Early/late delivery slots to match venue schedules
We follow all ExCeL logistics rules for smooth installation.
Professional Delivery Across All ExCeL Halls
We regularly deliver to ExCeL London and understand:
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Loading bay access
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Service road rules
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Long-distance hall routes
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Build & breakdown timing windows
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Security and sign-in procedures
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Tight stand layouts & restricted spaces
Your Crack the Code game will be installed quickly, safely and with zero disruption.
Ideal for Every Type of ExCeL Event
Safe Cracker / Crack the Code is perfect for:
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Trade shows
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Corporate exhibitions
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Consumer events
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Tech expos
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Sponsor activations
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Product launches
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Networking areas
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Hospitality lounges
It consistently ranks as one of the highest-performing lead-generation games.
For more interactive games, arcade machines and branded exhibition activations, visit our main website Boutique Party Hire to explore the full UK range.
Send us your event date, hall number and branding requirements — we’ll confirm availability immediately.
We provide delivery, installation, testing and collection for a smooth, stress-free exhibition experience.